Cinema today – building and educating new audiences

Success stories supported by the Creative Europe MEDIA programme

Golden Rose Bulgarian Feature Film Festival – Varna

September 27, 2022 Tuesday

12.00 – 14.00 h, lobby in front of hall 1, Festival and Congress Center


The open discussion initiated by the Creative Europe MEDIA Desk in Bulgaria highlights the necessity of paying special attention and implementing non-traditional forms of film education. With this discussion we are raising the issue of the position of cinema halls and schools within the entire film industry “chain”, narrating about the capacity of the “Creative Europe MEDIA” programme for the support of similar activities and projects.

How do we reach new publics – especially young ones, what is the role of cinemas in building good taste and a loyal viewer audience, what are the challenges traditional cinemas are facing in competition with the online environment?

Building a well formulated policy directed towards the young viewers and the students is the foundation of future success stories. We will present good practices and projects within the region accomplished with support by the Creative Europe MEDIA programme, namely:

  • Anna Kasimati – Creative Europe MEDIA Desk – Greece
  • Ivana Mirchevska – Creative Europe MEDIA Desk – North Macedonia
  • Kamen Balkanski – Creative Europe MEDIA Desk – Bulgaria
  • Martina Petrovic – Creative Europe MEDIA Desk – Croatia
  • Mira Staleva – the “Resonance Cinema – Cultural Hub for Curios Minds” project – Cinema House – Sofia
  • Ralitsa Assenova – “Arte Urbana Collectif” – CinEd – European Cinema Education for Youth
  • Hristo Hristozov – Cinema House – Sofia

The event is organized jointly with the Creative Europe MEDIA programme Desks in Greece, North Macedonia, and Croatia.